Social Marketing Insights for Retailers
Social marketing is becoming increasingly more valuable for retailers. Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business. The following are key Social Marketing insights for retailers.
Social Marketing can help build customer engagement and product awareness:
Social marketing can help you increase engagement with your online customers, but be sure to choose the appropriate channel based on your goal. For example, Pinterest is a must for retailers because it is excellent for sharing product images. As a visual network, it provides great value to retail brands. It is also important to reach the right people. Capture core fans and bring them into your social scape via website, emails, shares, and likes within a social network. To drive awareness to your brand, optimize content to meet brands by using social analytics. You can do this by determining which posts are receiving the most engagement and creating more content from that. Continually manage and keep track of your Likes, Shares, Followers, Retweets, and Comments.
