Social marketing is becoming increasingly more valuable for retailers. Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business. The following are key Social Marketing insights for retailers.
Social Marketing can help build customer engagement and product awareness:
Social marketing can help you increase engagement with your online customers, but be sure to choose the appropriate channel based on your goal. For example, Pinterest is a must for retailers because it is excellent for sharing product images. As a visual network, it provides great value to retail brands. It is also important to reach the right people. Capture core fans and bring them into your social scape via website, emails, shares, and likes within a social network. To drive awareness to your brand, optimize content to meet brands by using social analytics. You can do this by determining which posts are receiving the most engagement and creating more content from that. Continually manage and keep track of your Likes, Shares, Followers, Retweets, and Comments.
Read the rest of this entry »
September 26th, 2022 - by Richard Lee
Tags: E-Commerce, facebook, google, instagram, pinterest, social media marketing, twitter, youtube
Category: E-Commerce, E-Marketing, Social Media Marketing (SMM) | Your Comments Are Welcomed »
With the rise of social media, Facebook’s ability to sort social information has become just as important as Google’s ability to sort search information. Facebook’s importance as a social search engine must be considered for anyone searching for information.
Similar to Google’s PageRank, Facebook’s social search algorithm known as EdgeRank, determines the importance of content in Facebook’s search results; or in Facebook’s case, users’ newsfeeds. Newsfeeds contain the EdgeRank results of information Facebook considers most important to you. Appearing in your newsfeed are the connections deemed most important to you as well as the content they suggest or create.
Read the rest of this entry »
Links are such as huge part of search engines and the Internet that it is hard to imagine a time when they were not the main component of the Internet. From the great directories of yesteryear like Yahoo Directory to the king of search engines Google, links have been the main currency of the digital world.
Google’s first algorithm or formula to measure popularity of a website and ultimately it’s ranking position in the search engine revolved around counting the number of links to a website. This popularity score of links held as one of the standards of Search Engine Optimization (SEO) for almost a decade. Wise to the importance of obtaining links to raise their websites standing in the search engines, webmasters sought to increase the number of links to their website, often by any means necessary. With links being such a vital part of search engines and Google’s dominance as a whole, it is hard to imagine anything in the online world that could one day surpass the importance of links.
Read the rest of this entry »
In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing.
Read the rest of this entry »
