Search Engine Marketing Expert & SEO SpecialistRichard Lee

When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this?

Planning

First, you’ll want to create an ROI Strategy. The main things to do in creating one are as follows:

• Get a definition of what the advertiser’s ROI goal is
  You can’t really start strategizing for something unless you know what it is.
• Get existing ROI data from the advertiser or an existing account
  You have to benchmark it against something.
• Review the account
  Take a look over the account and identify any problem areas
• Plan a Strategy and Optimize

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In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing.

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